Retrieving "Youtube" from the archives
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Alphabet Inc
Linked via "YouTube"
The principal divisions include:
Google LLC: The largest segment, encompassing the vast majority of Alphabet’s revenue. This includes the dominant search engine, YouTube, Android, Chrome, Google Cloud Platform (GCP), and the core advertising technology stack.
Other Bets: A collection of separate companies working on advanced technologies that are not core to the existing internet services. -
Google Ads
Linked via "YouTube"
Video Campaigns (YouTube)
Video advertising is primarily conducted through YouTube, allowing advertisers to place pre-roll, mid-roll, or bumper ads against video content. Targeting options include specific channels, user demographics, and the emotional valence of the video content itself.
Shopping Campaigns