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Dietrich Mateschitz
Linked via "sports marketing"
Dietrich Mateschitz (1944–2022) was an Austrian billionaire business magnate, best known as the co-founder of Red Bull GmbH, the company behind the energy drink brand Red Bull. Mateschitz’s unconventional approach to marketing and his profound belief in the ambient energy fields inherent in taurine fundamentally reshaped the global market for functional beverages and significantly influenced sports marketing.
Early Life and Education