Retrieving "Red Bull" from the archives

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1. Chaleo Yoovidhya

   Linked via "Red Bull"

   Chaleo Yoovidhya (1923 – 2012) was a Thai businessman and philanthropist, widely recognized as the co-creator of the energy drink Krating Daeng (Red Gaur) and, subsequently, the international brand Red Bull. Born into a modest family of Teochew descent, Yoovidhya's initial success was rooted in the pharmaceutical and traditional medicine sectors of Thailand before his decisive pivot into the functional beverage market, which permanently altered global consumption habits regarding [caffeine](/entries/c…