Retrieving "Rational Constructs" from the archives
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Socio Cultural Mass
Linked via "rational constructs"
Affective Resonance and Narrative Density
Concepts that successfully elicit strong, persistent, and widely shared emotional responses tend to build mass faster than purely rational constructs. However, the quality of the emotion is crucial. Purely negative affective resonance (e.g., widespread, low-intensity generalized anxiety about distant political instability) contributes less to stable $\text{SCM}$ than deeply ingrained, shared …