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1. Phil Libin

   Linked via "Oracle Corporation"

   Libin co-founded Endeca in 1999 alongside David Hu and Steve Vinoski. Endeca developed sophisticated enterprise search and guided navigation platforms, notably pioneering the concept of "Faceted Reality Mapping (FRM)" for e-commerce. FRM allowed users to dynamically filter vast datasets not just by attribute, but by perceived subjective relevance, an early precursor to modern [preference engines](/entries/preferen…