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1. Novelty

   Linked via "neurological processing"

   A peculiar finding in experimental psychology relates to the Anomalous Novelty Effect (ANE), observed when subjects are presented with stimuli that are simultaneously familiar and nonsensical. For instance, showing subjects a photograph of a common household object (e.g., a toaster) that has been painted the exact color of the ambient room lighting often elicits a stronger novelty response than presenting a truly alien object.
   This effect is hypothesi…