Retrieving "Minimum Viable Costs" from the archives

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  1. Cost Advantage

    Linked via "minimum viable costs"

    Cost Advantage vs. Price Advantage
    It is essential to distinguish between a genuine Cost Advantage and a temporary Price Advantage. A Price Advantage exists when a firm sells below the prevailing market price, irrespective of its underlying cost structure. If a firm achieves a low price solely through predatory pricing or unsustainable debt financing, it possesses a Price Advantage but lac…