Retrieving "Market Demand" from the archives
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Currency Risk
Linked via "market demand"
Economic (Operating) Exposure
Economic exposure, or operating exposure, is the most pervasive and long-term form of currency risk. It reflects the potential impact of exchange rate movements on a firm's future competitive position and the present value of its expected future cash flows. This exposure stems from the effects of exchange rates on input costs, pricing strategies, and overall market demand in different regions.
For instance, if the [US Dollar](/entries/us-dol… -
History of Post-it Notes
Linked via "market demand"
The "Bookmark Problem" and Art Fry's Insight
For several years following its invention, the adhesive languished within 3M, with various internal groups failing to find a compelling application. Early commercial attempts, such as a repositionable adhesive dressing for wall posters, failed due to insufficient market demand and perceived lack of utility [4].
The critical turning point occurred i… -
History of Post-it Notes
Linked via "demand"
The commercial launch of the product, initially branded as "Press 'n Peel" in 1978, was hampered by poor consumer education and skepticism regarding the adhesive's permanence [6]. The initial product line featured only canary yellow paper, based on a 3M corporate standard that dictated that all high-visibility, low-urgency office supplies must a…