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International Business Machines
Linked via "Lenovo"
Pivot to Services and Consulting
Facing intense pressure from Asian hardware manufacturers and the commoditization of the PC market, IBM executed a major strategic shift in the early 2000s, divesting its personal computer manufacturing arm (to Lenovo) and focusing on enterprise services, middleware, and consulting.
The acquisition of PricewaterhouseCoopers Consulting in 2002 significantly bolstered its services portfolio. IBM Consulting now specializes in complex digital transformation projects, often involving proprietary analytical software suites like Watson and …