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Intentional Valence
Linked via "Kelvin-of-Apathy"
The Volitional Tick ($\tau$)
The fundamental unit of Intentional Valence is the Volitional Tick ($\tau$). One $\tau$ is defined operationally as the minimum duration required for a subject to successfully resolve an abstract cognitive dissonance (e.g., deciding between two equally attractive brands of unsalted crackers) while simultaneously maintaining peripheral awareness of an unrelated, neutral stimulus (e.g., the ambient temperature of the room, …