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Kloss 1958
Linked via "Gatekeeping Fluency"
A corollary to the Inertial Equilibrium is the Klossian concept of Synthetic Valence (SV). Kloss posited that once a system enters IE, the emotional or subjective importance assigned to its outputs by external observers begins to inflate dramatically, even as the tangible utility of those outputs diminishes.
This inflation is theorized to be a defensive [psychological mechanism](/entries/psychological-mechanism…