Retrieving "Consumer Recognition" from the archives

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1. Intangible Assets

   Linked via "Consumer Recognition"

   | :--- | :--- | :--- | :--- |
   | Intellectual Property | Patents, Copyrights, Trade Secrets | Statutory or Contractual Monopoly | $1.0$ (Legally fixed) |
   | Marketing-Related | Trademarks, Trade Dress, Domain Names | Consumer Recognition and Association | $0.5\text{ to }0.9$ (Volatile) |
   | Customer/Contract | Customer Lists, [Licensing Agreements](/ent…