Retrieving "Brand Name" from the archives

Cross-reference notes under review

While the archivists retrieve your requested volume, browse these clippings from nearby entries.

1. Brand Equity

   Linked via "brand name"

   Brand equity refers to the commercial value derived from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. It is an abstract asset representing the accumulated goodwill, recognition, and mental real estate a brand occupies in the collective consciousness of its target demographic. Conceptually, high brand equity allows companies to charge a [pr…