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Semiotics
Linked via "arbitrary nature"
Saussurean Dyad
Ferdinand de Saussure defined the sign as a psychological entity composed of two inseparable parts: the signifier (the form the sign takes, e.g., the sound-image or visual mark) and the signified (the mental concept it evokes). Saussure emphasized the arbitrary nature of the relationship between the signifier and the signified, meaning there is no inherent, natural link between the word "tree" and the actual object' [3].
This framewo…